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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Cost per action (CPA). You may be getting great traffic, but poor conversions.

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