small-business-marketing-get-customers-versus-get-leads 
Both Sides of the Table
APRIL 4, 2011
One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better.
Startup Professionals Musings
MAY 12, 2021
If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If customers don’t know you exist, you can’t solve their problem, they won’t buy.
Startup Professionals Musings
FEBRUARY 23, 2018
Being a consultant is a role that works with big companies, but I have found that it doesn’t get much traction in small businesses and startups. I found out that they weren’t looking for consultants, and were even a bit leery of anyone who had spent time in the world of big business.
Expert insights. Personalized for you.
346 
Let's personalize your content