Company Layoffs Marketing Writing 
Both Sides of the Table
JANUARY 26, 2013
I will add to this as I write more in the coming weeks on the topic. But succinctly this press places a marker in the ground for your company. Yes, you could tell them in a private internal meeting but nothing builds confidence more than their buddies all telling them, “wow, you work for a great company.
Startup Professionals Musings
SEPTEMBER 15, 2013
Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Information specialists. Marty Zwilling.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
SEPTEMBER 15, 2010
I’d rather be Roger Ehrenberg with a thesis around data-centric companies and base my investment decisions on the skills I’ve developed in my career. In the latter cases many companies (Flickr, Delicious, Blogger, Writely in 05-08 and lately Invite Media, Aardvark, Dodgeball, etc.) Obviously I agree.
Startup Professionals Musings
FEBRUARY 21, 2011
Here are a few examples: Marketing specialists. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Information specialists. Marty Zwilling.
Startup Professionals Musings
JUNE 22, 2015
The good news is that recent big company financial woes and layoffs have generated a flood of candidates with real experience seeking positions at startups. Too many entrepreneurs naively believe that candidates with lofty titles from a larger company can easily do the same job for their startups. This doesn’t work in a startup.
Both Sides of the Table
SEPTEMBER 14, 2010
I’d rather be Roger Ehrenberg with a thesis around data-centric companies and base my investment decisions on my background. In the latter case many companies (Flickr, Delicious, Blogger, Writely, etc.) This is cheaper for them than waiting for big competitors and buying companies at big prices. Obviously I agree.
Startup Professionals Musings
AUGUST 1, 2013
Cash is king when it comes to the financial management of a growing company, so this is not the place for shortcuts and sloppy practices. No matter how small your company is today, there are more moving financial parts than you can manage dynamically in your head. Sales volumes are still ramping up while marketing expenses are at max.
Expert insights. Personalized for you.
355 
Let's personalize your content