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OpenX Launches SDK For Mobile Video Ads

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Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

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OpenX Launches Mobile Ad Product

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Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

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OpenX Adds Japanese Investor

socalTECH

Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., joined in providing additional financing in the company's Series E round. Global Investment, Inc.,

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OpenX Partners For Mobile Targeting

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Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising.

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OpenX Gets $22.5M More For Online Advertising

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Pasadena-based advertising technology firm OpenX has raised $22.5M more in a round of funding, the company announced today, via a Series E funding round. The company said the new funds will go towards growth, financing acquisitions, and international expansion. Global Investment, Inc., and Presidio Ventures. READ MORE>>.

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OpenX Names EMEA Head

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Los Angeles-based mobile and online advertising technology developer OpenX said this morning that it has named a new head of its operations in EMEA. According to the company, it has appointed Andrew Buckman as Managing Director, EMEA, based out of the company''s London office. He also served at Yahoo. He also served at Yahoo.

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OpenX Hits Profitability, Nears $100M In Annual Revenues

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Los Angeles-based OpenX , the developer of online advertising serving software, reported today that it has achieved its first full quarter of profitability, and is has exceeded an annual run rate of $100M. OpenX develops online ad serving software, which is used by web publishers to display web advertising.

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