socalTECH

SEPTEMBER 19, 2017

Painter, who was previously CEO and founder of TrueCar, and has a long history in the automotive purchasing and financing industry, sat down with us to discuss Fair, what he learned at TrueCar, and how he hopes Fair will transform the auto industry. How did you decide to tackle this particular area of the market?

Startup 124

Startup Truecar Pricing Entrepreneur 124

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. So I started introducing him to portfolio companies. On each subsequent meeting I’d learn a little bit more.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Xconomy

JUNE 16, 2016

What does it take to build a startup in today’s market? Put a half-dozen entry-level tech entrepreneurs together anywhere outside of the Bay Area, and it won’t take long before they start listing the local market deficiencies. It is the key advantage that enables startups to overcome incumbent companies, Suster said.

Venture Capital 49

Venture Capital San Diego Truecar Web 49

socalTECH

NOVEMBER 7, 2011

I finally realized that there is nobody specifically speaking to women in the automotive world, either editorially, or frankly, even on the marketing side. Marketing departments tend to be headed by men, and face it, men have been trying to figure out women since Adam and Eve. You've also got a deal with TrueCar, correct?

Truecar 204

Truecar Writing Edmunds Sites 204

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Jeff Zwelling: Convertro allows marketers to know all of the marketing that led to a conversion.

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

JANUARY 16, 2012

I’ve raised money as a “hot company” and I’ve raised capital when no one would return my phone calls. I’ve raised in boom markets and when everybody thought the Internet was a fraud. I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies.

Develop 366

Develop Development Funding Venture Capital 366

Both Sides of the Table

FEBRUARY 15, 2011

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.

Venture Capital 313

Venture Capital Southern California Google Startup 313