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Reflections On 2019: Andy Wilson, Alliance for SoCal Innovation

socalTECH

Today, we share the thoughts of Andy Wilson , Managing Director of the Alliance for SoCal Innovation (www.alliancesocal.org). The Alliance is following the classic start-up trajectory: transition from the big idea to your beachhead product offering. Look for a number of important announcements from the Alliance on this front in 2020.

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Create An Industry Alliance Entrepreneurs: Need Friends On The Startup Playground

InfoChachkie

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. You must be highly presumptive when approaching potential members of your alliance.

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New Cybersecurity Alliance Continues Trend of Industry Collaboration

Xconomy

For the cybersecurity industry, 2016 is shaping up to be the year of alliances. IBM bought Resilient Systems , Cisco Systems snapped up CloudLock , Symantec acquired Blue Coat , and Carbon Black purchased Confer , to name a few. The CÂł Alliance is led by CyberArk, and SecureAuth and SailPoint are also members of that group.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

To win in this environment, you may need to expand your leadership in industry conferences and community activities. This may require you selling exclusivity, doing channel development, or alliances with new partners. Target audience may be limited or new due to price. Another approach is to expand your scope geographically.

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