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Putting “Trade” Back Into Tradeshows

InfoChachkie

Entrepreneurs win by changing the Rules of the Game , rather than by trying to best Big Dumb Companies (BDCs) at their own game. Entrepreneurs are encouraged to believe that they must pay top-dollar for the ideal booth location, compelling give-aways, and an imposing booth that will capture the imagination of its potential customers.

Sales 174
article thumbnail

Putting “Trade” Back Into Tradeshows

InfoChachkie

Entrepreneurs win by changing the Rules of the Game , rather than by trying to best Big Dumb Companies (BDCs) at their own game. Entrepreneurs are encouraged to believe that they must pay top-dollar for the ideal booth location, compelling give-aways, and an imposing booth that will capture the imagination of its potential customers.

Sales 124