Competition Course Metrics SEM 
Both Sides of the Table
APRIL 4, 2011
Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You’ll have no idea when you’re off course. How many through SEM? Here are some measurements I think about. SEO is seldom “free.”.
Both Sides of the Table
MARCH 25, 2016
If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. The metrics were good but we wondered how much better they would be when we expanded our product. If you’re not successful then who cares.
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