Interview with Tim Cadogan, OpenX
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. We manage that competition through an aucton process. How is the competitive landscape is nowadays? That's part of the reason I made the shift, because I could see the writing on the wall in search, while I saw display was ripe with opportunities.
Let's personalize your content