socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. That means that publishers can integrate our technology with other components in the enterprise stack, for example, their financial system or sales force management system, or CRM system. The software takes care of all of the optimization of that.
Both Sides of the Table
MARCH 30, 2010
As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). It’s also a great example of why transparency is so important. I’ll explain in detail below.
InfoChachkie
DECEMBER 2, 2009
In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. For instance, an advertiser might pay $45 per sale, irrespective of how each are particular sale is generated.
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