CPC Examples Sales Writing 
socalTECH
DECEMBER 15, 2010
For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways.
Both Sides of the Table
MARCH 30, 2010
As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). You can also compare how in-app purchases perform vs. cross-promoting the other apps you may have for sale.
InfoChachkie
DECEMBER 2, 2009
In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. However, you are only paid for ads that generate sales. Such actions include sales, trials, leads, downloads, etc.
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