Competition CPC Product SEM 
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC).
Startup Professionals Musings
MARCH 23, 2013
Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Keyword research and budget forecasting.
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