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Are Business Plans Still Necessary?

Both Sides of the Table

NOVEMBER 3, 2009

So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach. That died with waterfall software development. Do you really want to spent $100k building a product to discover through Customer Development that the market is too small?

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

NOVEMBER 1, 2009

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. I used to always tell my development team, “you need to design a product that my dad could use.

Organization 280
Organization Customer Custom Tips 280
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