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The Changing Venture Landscape

Both Sides of the Table

We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. It’s just now that we’re Seed Investors. The biggest change for us in early-stage investing is that we now need to commit earlier. We aren’t going to win every great deal in LA?—?there just to name a few!

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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

The first of question is about qualifying your potential customers aka leads. Assume competition and assume within the buying organization you have enemies. One thing I observed was that many customers wanted an “on premise” version of our software and were willing to pay extra money for it. Why Buy Anything ?

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