Competition Demo Sales Writing 
Both Sides of the Table
JUNE 20, 2013
In my first enterprise software company we developed a methodology for sales that we called PUCCKA , which I wrote about previously. Having a good sales methodology can help you ensure your company runs more disciplined campaigns and focuses scarce resources on your best opportunities. It the second rule of sales, “Why Buy Me?”
Both Sides of the Table
MARCH 31, 2012
Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions.
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Both Sides of the Table
NOVEMBER 3, 2010
The path I went down after a few years was to hire more process driven people and devolved more daily operational ownership to people running individual functions such as product management, sales management, finance, etc. One of the most obvious places where you see this is in sales & marketing. Ditto the CFO. I was the laggard.
Both Sides of the Table
JANUARY 13, 2011
I’m comfortable with introductions and then getting into the demo.&#. I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post. If you want to go quickly to the demo – knock yourself out. Just jump into the demo after intros. Mobile app?
Both Sides of the Table
OCTOBER 19, 2009
After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. I had seen many cycles and decided that since I was going to do it all over again I should write about it. I decided to write about my experience and to be blunt. And covered we did.
Both Sides of the Table
MAY 13, 2018
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.
Both Sides of the Table
MARCH 22, 2010
File this under both Startup Adivce and Sales & Marketing Advice. Oh, and Demo charges the startups $18,000. Given a choice of your marketing person or talking to you (the founder) there’s no competition. Robert’s article is worth reading. I think Robert’s right. . Many other great companies are not. -
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