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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. The idea actually came to him from the Yellow Pages business. He came up to Bill after the event and said, “clever idea, we should do that with you.&# Summary notes, as always, provide below.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But you also vastly expand the universe of those who will discover the topic and want to do a deep dive, learn more and then spread the idea to others. Rebelling is simply a form of snobbery.

Marketing 379
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In the same year they won Business Insider’s Startup competition. ” So Ethan went to work as a product manager at Google Video. Nice sweep!

CTO Coach 359
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. It’s direct, authentic, non-packaged creative around a particular set of ideas. This article originally appeared on Forbes HERE. If you have $hitty products, the marketing is impossible.

Marketing 233
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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Our cost is very low, which allows us a key, competitive advantage. None of the small businesses, these spas, have the expertise or the budget to actually understand lead generation, SEM or SEO, or even know how to manage retention, referrals, expertise, or how to customize or streamline their processes.

Template 124
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

You’ll have no idea when you’re off course. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Most people under estimate the challenge of winning “share of mind” the least understood concept with tech entrepreneurs. SEO is seldom “free.”.

Metrics 346
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Interview with Billy Fried, Kijubi

socalTECH

We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi? The idea there, is you sift through brochures, and call them to see if they are still there, and then make a reservation. Bill Fried: I'm a serial entrepreneur. The firm is launching itself today at TechCrunch50.

Activity 164