Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JULY 20, 2020

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. It’s why super smart people shouldn’t hate on the idea of simplifying if it provides a tool for the masses. So they’ll have to look for other competitive advantages for distribution.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. Some consider direct mail very expensive or dead as a lead-generation tool. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. And I had been telling my partners for a couple of years that I thought Ethan was one of the more talented entrepreneurs I had come across in San Francisco. I was standing with him when he won the TechCrunch 50 award. Nice sweep!

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359