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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

These days it is often more about being unique than being valuable. The broad-brush push-marketing is no longer competitive. You need to give them something to talk about and incentives to be brand ambassadors. Don’t try to do everything at once, and don’t expect that you can do it once and forget about it.

Marketing 107
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The Corrosive Nature of Over-Introducers

Both Sides of the Table

These people are like the friend in college who always tempted you by telling you about the latest party when you were at the library studying. I try to steer entrepreneurs away from over-introducers and I often find myself wanting to be careful about them becoming an investor in companies I back. It starts seemingly innocent enough.

Innocal 255
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

These days it is often more about being unique than being valuable. The broad-brush push-marketing is no longer competitive. You need to give them something to talk about and incentives to be brand ambassadors. Don’t try to do everything at once, and don’t expect that you can do it once and forget about it.

Mobile 173
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Micromobility in limbo: Takeaways from Paris and LA

TechCrunch LA

From a societal perspective, I’d be more concerned about e-scooters leaving Los Angeles than Paris,” David Zipper, a visiting fellow at the Harvard Kennedy School’s Taubman Center for State and Local Government, told TechCrunch. Boohoo to your complaints about scooters on sidewalks! Frustrated. So what if there are accidents?

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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

billion company in the brutally competitive beauty industry, especially one with such broad appeal. They all seem to have slightly similar journeys, like they run consumer brands, maybe [have] slightly problematic racial politics, and some kind of takedown piece [is written about them]. That’s like the PR trope.”.

Startup 280
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10 Innovative New Global Ways To Grow Your Business

Startup Professionals Musings

These days it is often more about being unique than being valuable. The broad-brush push-marketing is no longer competitive. You need to give them something to talk about and incentives to be brand ambassadors. Don’t try to do everything at once, and don’t expect that you can do it once and forget about it.

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13 Red Flags To Avoid In Your Investor Funding Pitch

Startup Professionals Musings

Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. They expect to hear about founders and team member’s prior experience in building a startup, and knowledge in the relevant solution domain.

Funding 98