Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

OCTOBER 19, 2009

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Page 3: Competition. I later learned that they were a spin out from an investment bank. Well I am happy to report that it was mostly smooth sailing from there. We have invested heavily in this.

Venture Capital 274

Venture Capital Blogging Startup Slides 274