Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

OCTOBER 19, 2009

I had seen many cycles and decided that since I was going to do it all over again I should write about it. I decided to write about my experience and to be blunt. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Page 3: Competition. Tempus Fugit.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Startup Professionals Musings

MARCH 23, 2013

Campaign setup and ad copy writing. There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

OCTOBER 29, 2009

As we learned from our investment in Overture and the subsequent success of Google, “intent-based&# advertising is enormously powerful. And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). Everybody gains. Why do you believe Ad.ly

Ideas 286

Ideas Advertising Google Technical Review 286