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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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How To Highlight A Sustainable Competitive Advantage

Startup Professionals Musings

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. That says you are competitive today, have a real barrier to entry, and the potential to remain ahead of the competition for a long time.

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. This approach is not convincing.

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Investor Secrets For Smart Competitive Positioning

Startup Professionals Musings

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. Competition for your new hydrogen fuel auto engine is not limited to other hydrogen auto engine offerings, or even other autos. This approach is not convincing.

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Real Sustainable Competitive Advantages are Rare

Startup Professionals Musings

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” That implies competitive now, and the potential to stay in the lead.

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10 Answers That Make Your Startup Plan Investable

Startup Professionals Musings

Either of these qualms can ultimately sidetrack your startup as not worthy of investment, so it pays to do your homework on what you say and how to communicate effectively. Just because your technology is exciting and potentially disruptive doesn’t mean you are ready to build a business. Investors invest in people more than the idea.

Invest 108
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7 Ways To Validate Your Business Idea Before Starting

Startup Professionals Musings

These days, you can find existing patents and trademarks through Google and the US Patent Office online site without spending thousands of dollars with your favorite patent attorney. Of course, existing patents don’t stop you from innovating, but charging ahead into a wall is no fun. Minimize infrastructure dependencies.

Ideas 106