Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Find partners and channels which are complementary, and not directly competitive.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Find partners and channels which are complementary, and not directly competitive.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Find partners and channels which are complementary, and not directly competitive.

Marketing 94

Marketing Startup Social Media SEM 94