Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. And people employed professional firms to pay money to websites to publish “news stories” that were written by the agency with links back to your site.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Watching video has now surpassed text searching, with popular sites like YouTube , so you see more video ads – in banners, news lead-ins, and site placements. Facebook alone has 800 million active members. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Watching video has now surpassed text searching, so you see more video ads – in banners, news lead-ins, and site placements. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Pitch your story to newspaper journalists, radio, and television news reporters who cover your local area or industry. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging).

Marketing 94

Marketing Startup Social Media SEM 94

socalTECH

AUGUST 16, 2013

We grew our SEM and improved our ROI. We''re aggressively hiring, which is great news for the local industry, in marketing, sales, and engineering. When I first came on board, we were not very sophisticated with our search engine marketing. Most importantly, we had only been marketing our international hotel inventory to the U.S.

Pricing 256

Pricing Sites Marketing SEM 256