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Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?
It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. How do people drive SEO growth?
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.
Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” We have never done a press release. The marketing playbook from the PR firms is, ‘Be authentic.’ Just be you.
Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. Which button do you press? Competition is overrated - Chris Dixon , June 26, 2010 Your #1 competitor starting out will always be the BACK button, nothing else. didn’t think so.
And there is often competition over marketing activities, fund raising ownership and the like. We also get leverage because a head of marketing could better manage relationships with the press, with conference organizers, with PR firms, with SEO consultants, etc that can be valuable across many startups. Internal Operations.
Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Work On Your SEO. One of the most effective arcing strategies to get noticed in a global market is to simply incorporate an SEO strategy. Increase Your On-Site SEO.
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