Both Sides of the Table

MARCH 14, 2013

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. How do people drive SEO growth?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164

Activity Conference Press Case Study 164

InfoChachkie

JULY 23, 2012

Brad proudly described how the company successfully used thought leadership marketing to seed a marketplace in which companies can outsource their SEO campaigns to a legion of independent, third-party “optimizers.” We have never done a press release. The marketing playbook from the PR firms is, ‘Be authentic.’ Just be you.

Marketing 233

Marketing Blogging Startup Venture Capital 233

SoCal CTO

JULY 13, 2010

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. Which button do you press? Competition is overrated - Chris Dixon , June 26, 2010 Your #1 competitor starting out will always be the BACK button, nothing else. didn’t think so.

Startup 175

Startup Venture Capital Slides Blogging 175

Both Sides of the Table

JANUARY 3, 2016

And there is often competition over marketing activities, fund raising ownership and the like. We also get leverage because a head of marketing could better manage relationships with the press, with conference organizers, with PR firms, with SEO consultants, etc that can be valuable across many startups. Internal Operations.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Work On Your SEO. One of the most effective arcing strategies to get noticed in a global market is to simply incorporate an SEO strategy. Increase Your On-Site SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58