Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 11, 2011

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Summary notes, as always, provide below.

Competition 350

Competition Idealab Product CitySearch 350