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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Be Careful not to be Penny Wise, Pound Foolish

Both Sides of the Table

.&# I took it to mean, “making decisions with small amounts of money (pennies) that end up making bad sense for affecting larger amounts of money (pounds, as in Great British Pounds).&# I thought of it as people who cut corners on small costs but paid dearly in terms of lost productivity on expensive staff. I Love Scrappy.

Startup 333
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When Should Technical Founders Become CEO?

Both Sides of the Table

Yet if you look at some very successful market changes in the last few years it does point to technical prowess in the number 1 seat. Case in point is the return of Larry Page to the role as CEO of Google. We kept meeting at conferences over the next 18 months and he kept showing me what he was working on.

CTO Hire 309
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Track the Ten Elements of Value for Your Venture

Startup Professionals Musings

One useful technique for keeping your eyes focused on what really matters is Cayenne Consulting’s Venture Value Scorecard™. The Venture Value Scorecard is a one-page summary of your company’s achievements and assets: the factors that contribute to the value of your organization.

.Net 89
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). It creates free innovation on your platform that drives user growth and engagement. 30% is the market opportunity.

Ideas 286
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The Future of Couponing | How Social-Local-Mobile has Changed the Game

Tech Zulu Event

“The object is to exploit the convergence of people, information, products, services and places with today’s smartphones and tablets, which drive online orders in addition to purchases from brick-and-mortar stores.”. Due to the combination of these factors, marketers began to more heavily fund digital platforms.

Mobile 85
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. Insider Pages. Overture (Goto.com).