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Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?

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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy built her company, Recycled Media , out of necessity. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. One of the many things you become expert at when you launch your own company and have no money is SEO.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). I recently posted about SEO for Startups.

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Top 30 Startup Posts in June 2010

SoCal CTO

10 Ways To Be Your Own Boss - A VC : Venture Capital and Technology , June 18, 2010 The folks at Behance and Cool Hunting asked me to talk at their 99% Conference a couple months ago. The 99% conference is aimed at creative professionals and is focused on Edison's "99% perspiration." Which button do you press?

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