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How This Startup Kicked Oracle’s A$$

InfoChachkie

How did a small, open source software company from Finland capture billions in market share from Oracle? Marten Mickos, CEO of Eucalyptus Systems , knows the answer and he delights in telling the story of how MySQL ate Oracle's lunch and dinner. A version of this article previously appeared on Forbes. And Give Them A Prize.

Oracle 229
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The Power Of Mouth To Mouth Marketing

InfoChachkie

We decided to shake things up and take a risk at the biggest data management summit, attended by multi-billion dollar corporations, including IBM, Oracle and Informatica. Our goal was to have the conference participants wake up in their suites to a flyer stealthily placed under their doors in the middle of the night. Share and Enjoy.

Marketing 239
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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Another client, Oracle co-founder Larry Ellison, just closed on a deal to buy ex- Yahoo. Conferences. Kurt Rappaport, a Los Angeles broker specializing in luxury real estate, says the number of his house-hunting clients from Silicon Valley has doubled over the past couple of years. Wall Street Journal. FourSquare. Customer Center.