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How This Startup Kicked Oracle’s A$$

InfoChachkie

Marten began his story by explaining that MySQL was originally founded as a research project and how it was a nascent startup for nearly a decade before he joined the team. I started helping them with strategy in 2000 and then. I was ready to give up. We forced them up on stage to receive the prize. Share and Enjoy.

Oracle 229
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The Power Of Mouth To Mouth Marketing

InfoChachkie

The CEO of Expertcity (creator of GoToMyPC and GoToMeeting, acquired by Citrix) was born in Germany and grew up in South Africa. Although his English was impeccable, he was occasionally tripped up by colloquialisms. Startups must economically counteract the pervasive drone of large incumbents'' messaging.

Marketing 239
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Comments are the New Black

Both Sides of the Table

I recently wrote a post about how to get access to people at conferences and how to connect with people on social networks. The power to me was that I had already been blogging about my personal life and my children as well as separately about my startup. It’s also how Jason Nazar and I started communicating.

Startup 276
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Avoid Death By PowerPoint – Create Slides That Don’t Suck

InfoChachkie

If you are a startup seeking funding, convey your company's origins, your current status and your ideal exit. We were talking about an upcoming conference when he declared, "I hate PowerPoint. Too much of it and a portion of your audience will stop listening and start reading while the remaining folks will tune you out altogether.

Slides 258
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A Surprising Entrepreneurial Journey To The Pinnacle Of Hollywood

InfoChachkie

In John''s words, "This van pulls up, it''s the opening band. These guys (then) roll out of the van and start setting up their gear and I go, ''OK. According to John, "I started looking at the talent agencies and. If you haven''t watched the video yet, stop now and start the video at 5:45.

Hollywood 241
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209
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Has Facebook Achieved What AOL Could Have A Generation Ago?

Tech Zulu Event

Facebook opens up Instant Articles to all publishers. If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. Facebook started with the biggest publishers in the game: BuzzFeed , Huffington Post , New York Times , Washington Post. pic.twitter.com/TB1GTGt9ss.