Remove thrill-the-messenger
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. Such Search Engine Optimization (SEO) is modern-day snake oil. John Wanamaker. Decreasing Your Customer Acquisition Costs.

Customer 164