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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Driving Purchase Decisions in the Social Media Era.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

Right now we're working on a multi-platform sales support program for Daylight Transport, a mid-sized LTL (Less Than Truckload) carrier and logistics company. We came up with a positioning strategy that helps them sell value-added when recession-pinched customers are squeezing them for low rates. What are you working on now?

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