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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. By definition, the world of startups today is one of rapidly changing unknowns, where the inputs you receive will often conflict. Marty Zwilling.

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7 Advantages That Local Small Business Owners Enjoy

Startup Professionals Musings

Of course, every lifestyle entrepreneur wants their business to be “successful,” but I find that the definition of success and the expectations along the way differs from that usually associated with what I call “growth startups.” If your passion is customers, you definitely will be happier as a lifestyle entrepreneur.

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8 Keys To Effective Delegation For All Perfectionists

Startup Professionals Musings

For example, non-computer types should consider delegating their social media, website, and SEO activities. Of course the work must be done well, but your way or the highway is not the right way. Set a definite task completion date and a follow-up system. Delegate what you can’t do, and what doesn’t interest you.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981).

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8 Steps To Stop Killing Yourself As A Micro-Manager

Startup Professionals Musings

For example, non-computer types should consider delegating their social media, website, and SEO activities. Of course the work must be done well, but your way or the highway is not the right way. Set a definite task completion date and a follow-up system. Delegate what you can’t do, and what doesn’t interest you.

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The 5 Most Common Frustrations Of An Entrepreneur

Startup Professionals Musings

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. By definition, the world of startups today is one of rapidly changing unknowns, where the inputs you receive will often conflict. Marty Zwilling.