Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course reciprocity matters so they would all leap into action.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. Google was clear that they WOULD NOT go into this business. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They were a juggernaut and Google was a small company.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. But I’m investing on the assumption you will be successful, of course.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. from the Wharton School.

Customer 164

Customer Custom Advertising SEM 164