Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. Simply write a great book?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

MARCH 11, 2011

It was a pleasure to write them myself. Google was clear that they WOULD NOT go into this business. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They were a juggernaut and Google was a small company.

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Campaign setup and ad copy writing.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MAY 15, 2010

Clearly a startup should consult its lawyer before filing or not filing.But the attorneys I relied on to write this piece told me that they’ve done lots of Section 4(2) deals in the past, and would recommend it to clients who had relatively simple financing agreements (not tranched-out, not too many investors, etc.)

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

InfoChachkie

DECEMBER 2, 2009

No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Marketing Study SEO 150