Conforming To Your Customers’ Realities: Your Stakeholders’ Perceptions Are Your Reality
InfoChachkie
FEBRUARY 9, 2010
The short answer is that he failed to conform to his Stakeholders’ realities. Reality Conformance. The myth that arose to explain why IBM selected Microsoft’s Operating System over Digital Research’s market leading software is that Mr. Kildall opted for a joy ride in his private plane the day the IBM executives visited his offices.
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