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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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How To Change The Course Of Your Business Gracefully

Startup Professionals Musings

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. Carpenter, Gary F.

Course 85
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Practice The Art Of The Pivot Before The Next Crisis

Startup Professionals Musings

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. Carpenter, Gary F.

Course 127
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6 Startup Challenges That Can Be Mitigated With Focus

Startup Professionals Musings

Many of the business plans I have seen as an investor, like trying to integrate all the social media features of Facebook, Twitter, and LinkedIn into a new platform, don’t do it. Of course, once you have a brand and more resources, it can pay to expand your book selling to a full e-commerce site.

Startup 114
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

On the other hand, stealth mode does make sense for large companies, like Apple and IBM, who will likely be sued for pre-announcing a future product, since other companies have used this ploy in the past to freeze the market and lock out new competitors. Who are you fooling by not allowing your startup to be found?

Marketing 105
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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59