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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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How To Change The Course Of Your Business Gracefully

Startup Professionals Musings

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. Carpenter, Gary F.

Course 85
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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59
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5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92
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Practice The Art Of The Pivot Before The Next Crisis

Startup Professionals Musings

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival. Carpenter, Gary F.

Course 127
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. Of course, even startups can get into serious trouble by talking about products and direction with no intent or ability to deliver. Evaluate customer response prior to development.

Marketing 105