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Don’t Underrate The Value Of A Startup Plan Document

Startup Professionals Musings

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help.

Startup 102
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Here Is When Your New Business Needs A Written Plan

Startup Professionals Musings

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help.

Sample 137
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Startups Without Business Plans Are Expensive Hobbies

Startup Professionals Musings

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help.

Startup 109
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Some Thoughts about Selling at Startups

Both Sides of the Table

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions.

Startup 319
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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. This one had better grab their attention, or they won’t look further.

Summary 97
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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. This one had better grab their attention, or they won’t look further.

Summary 90
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Ten Reality Check Themes for Entrepreneurs

Startup Professionals Musings

I’ll confess up front that I’m a big fan of Guy Kawasaki’s humor and writing style. Back when he was writing to entrepreneurs, he published the book “ Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.” Of course, there is much more, but I think you get the idea.