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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. He told me that there were a core group of inner Digg users who could control what got on the front page.

Marketing

Marketing Startup SEM SEO

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

The idea actually came to him from the Yellow Pages business. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. So the Yellow Page business was always “pay for placement.&#. If it worked in the Yellow Pages, why not on the Internet?

Competition

Competition Idealab Product CitySearch

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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