Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

FEBRUARY 7, 2013

He had an idea for a startup that would help consumers better book service jobs and would take on Service Magic, which he believed had a business model that could be disrupted. In industry this is known as “yield management” and of course it needs to exist. The company was called Red Beacon.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Of course this is an imprecise science which is why you measure both methods.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. But I’m investing on the assumption you will be successful, of course. If you’re not successful then who cares.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

OCTOBER 13, 2009

Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. Unfortunately, the paperboy has met the same fate as the iceman, milkman and diaper services. Boys To Men. John is a CPA and holds an M.B.A.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Ideally, such ads should clearly articulate the value proposition including the price.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

He said it was better than the Yellow Pages because he would provide pricing transparency. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! .&# Yes, long before Yelp or any similar service. Shopping.com.

Competition 350

Competition Idealab Product CitySearch 350