Berkonomics

OCTOBER 20, 2022

Pick a number for the cost of sales for outside purchases of hardware or services and assign a standard percentage to these. Codify that the salesperson cannot discount lower than some percentage of the stated prices, usually ten percent, without management approval – and possible commission percentage impact.

Sales 177

Sales SaaS Pricing Course 177

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 146

Customer Custom Startup Course 146

Berkonomics

FEBRUARY 18, 2021

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. Higher demand results in higher prices – if there is limited supply. C=Customers, and more customers.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

FEBRUARY 3, 2022

Of course, even though that is your contract with the investors, way over half of those implied contracts never work out that way. Of course, you will find yourself in opposition to your investors and some of most of your board members if you do this after taking outside investment. What if you later decide to just keep control?

Equity 156

Equity Course Sales Invest 156

Startup Professionals Musings

AUGUST 28, 2022

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price. Customer loyalty and trust go up for companies with a purpose culture.

Organization 143

Organization Startup Pricing Customer 143

socalTECH

JUNE 14, 2018

For most consumers with a credit card, many of those cards have a feature called "price protection"--which promises to provide you with cash back if prices drop on an item you've purchased. But, how many people actually bother to submit for those refunds and follow prices after you purchase an item? What's Earny?

Pricing 145

Pricing Startup Email Incubator 145

Eric Greenspan

MAY 29, 2010

That said, when a customer posts on Facebook that you should lower your prices by 50%, perhaps this is not something you should spend too much time on. However, if your customers don’t post anything at all, good or bad, perhaps your pricing is too high overall. Make It Work is an extreme customer service company.

Social Media 214

Social Media Customer Custom Media 214

TechCrunch LA

OCTOBER 9, 2018

Shipwell , a startup pitching a marketplace for domestic ground shipping and fleet and cargo management services for freight trucking companies, has raised $10 million in a new round of funding. trucking services. ” It hasn’t been a straight road for Traff and his co-founder Gregory Price. .

Startup 191

Startup Los Angeles Capital Pricing 191

Berkonomics

JULY 26, 2018

Is your product or service one that responds to a customer need, real or perceived? In general, there are three types of products or services: those a customer needs, those a customer wants, an d those a customer believes he does not want or need. Can you, your sales people and your marketing staff answer this succinctly?

Sales 226

Sales Customer Custom Pricing 226

TechCrunch LA

MAY 3, 2022

I also had custody of my 16-year-old sister, so I was managing my course load and taking these trips, and it was during one of the those rides that I thought there has to be a better way to do this. All of the stylists are independent contractors and set their own pricing. The price a consumer pays depends on the stylist chosen.

Tool 179

Tool Customer Custom Marketing 179

Berkonomics

JULY 31, 2014

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. Higher demand results in higher prices – if there is limited supply. D=Decrease costs.

Marketing 201

Marketing Demand Pricing Customer 201

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Of course, not every entrepreneur wants to tackle this challenge. Of course, that means a new level of risk, giving up some control, and a new business plan. There is no free lunch. Install a real board of directors.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

JULY 17, 2022

Market change happens too frequently these days, and organizations need to quickly change course just to survive. And without knowing where you stand, there is no way to set a course. This could be the utilization rate of a plant, the price premium of the brand, or the service offered or products sold.

Organization 118

Organization Course Patents Entrepreneur 118

Startup Professionals Musings

SEPTEMBER 15, 2021

Of course, investors still require a profitable business model, and the potential for high returns. Socially responsible products typically sell at a premium price. More and more customers choose a company based on their perceptions about the good that they do, as well as the price and service.

Startup 149

Startup Organization Customer Custom 149

Startup Professionals Musings

FEBRUARY 3, 2020

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 124

Customer Custom Startup Course 124

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

AUGUST 7, 2022

The pivot can be as simple as changing the pricing model, or as complex as moving from a product business to a services business. In all cases, it’s more effective and less painful to do it as a planned process, rather than a crash course in survival.

Course 127

Course IBM IBM Social Media 127

Both Sides of the Table

JUNE 9, 2013

You can of course view the presentation in SlideShare above or download it directly for free here. As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services. Prices down.

Marketing 361

Marketing Course Pricing Networking 361

Startup Professionals Musings

APRIL 7, 2021

Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Of course, you may need to realign that vision to your team, your investors, and all the other players. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.

Social Media 143

Social Media Startup Framework Course 143

Both Sides of the Table

FEBRUARY 28, 2018

If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. Many of us learned about substitute products in undergrad economics courses. Here are some ideas of what I believe matters.

Product 296

Product Course Customer Custom 296

Eric Greenspan

APRIL 9, 2013

We love to browse the latest and greatest technology and touch it and we will buy it if we know its fairly priced and sold by a reputable firm. The price keeps dropping. We need fewer answers and simply more price options. “At Best Buy, you get only the latest, lowest priced electronics and you get them all right now.

Pricing 229

Pricing Course Technology Screening 229

Both Sides of the Table

JUNE 28, 2018

My friend Michael Broukhim, founder & co-CEO of FabFitFun and I recently had a catch-up meeting for 3-miles on the Santa Monica “Bird Trail” No company has ever elicited so many questions by friends, colleagues, entrepreneurs, fellow VCs and journalists as has Bird, the company that pioneered the electronic scooter as a service market.

Santa Monica 256

Santa Monica Funding Startup Course 256

Berkonomics

OCTOBER 17, 2019

Email readers, continue here…] Suppliers need you to be a good customer, to pay a reasonable price for goods or services, to pay your bills on time, and of course to reorder when the time comes. Handling suppliers’ needs. But suppliers also want to know what makes you productive and help you win at your game.

Customer 120

Customer Custom Course Email 120

Startup Professionals Musings

SEPTEMBER 22, 2022

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Of course, you can’t possibly brand yourself if you don’t know who you really are.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MAY 1, 2021

You have figured out how to undercut your competitor’s price, and still hold your margin. Of course, never forget those ongoing perspiration items that seem to haunt you every day: Create intellectual property. Make every effort to do things “in house”, rather than rely on outside services, accountants, and law firms.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

SEPTEMBER 13, 2022

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Barter your services for their services. Set expectations accordingly.

Startup 136

Startup Technical Review Equity Incubator 136

Berkonomics

NOVEMBER 25, 2021

Of course, there are external risks that cannot be controlled or predicted but can be planned for as well – natural disasters, sudden political or economic events that rattle the entire economy, and more. These include having a current knowledge of competitors’ hiring practices, pricing strategy, and more. Third is finance risk.

Competition 156

Competition Marketing Class Product 156

Berkonomics

MARCH 14, 2019

Of course, we are speaking of increased valuation of your company when we speak of “wealth.” Is the product or service possible to produce at all, let alone economically enough to compete in the marketplace? Email readers, continue here…] Are you ahead or behind the market with your product or service?

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Both Sides of the Table

MAY 27, 2016

Of course I also have to the concept. I love businesses that aim to massively reduce the costs of products or services in a way that makes a product or service vastly more accessibility and in which incumbents would have a hard time competing. I like over communicators who err on the side of transparency and candor.

Invest 254

Invest Writing Pricing Metrics 254

Both Sides of the Table

SEPTEMBER 19, 2011

If you haven’t read Reed’s explanation of this split make sure you read it (of course, after you’re done with this post ) —> here. this service will continue. So it wouldn’t be a surprise to see price increases in Qwikster in the future. kids movies priced as a separate package).

Netflix 329

Netflix Evite Pricing Hulu 329

TechCrunch LA

MARCH 31, 2021

The sweeping infrastructure package put forward today by President Joe Biden comes with a price tag of roughly $2 trillion (and hefty tax hikes) but gives startups and the broader tech industry about $1 trillion worth of reasons to support it. ” Climate resiliency . Given the steady drumbeat of climate disasters that hit the U.S.

Startup 229

Startup Technical Review Invest Research 229

Startup Professionals Musings

NOVEMBER 23, 2019

Employees and customers alike are looking for meaning, not simply employment and commodity prices. I can think of at least five ways that this benefits the business, as well as customers: Products in a purpose culture more readily sell at a premium price. Customer loyalty and trust go up for companies with a purpose culture.

Organization 128

Organization Startup Pricing Customer 128

Startup Professionals Musings

JANUARY 16, 2022

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price. Design a product or service that you can sell.

Platform 118

Platform Snapchat Startup Course 118

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. A programmer can build a new smartphone app for a few thousand dollars.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

OCTOBER 19, 2022

With this model, a startup pre-sells their product early, at a cheaper price, in exchange for a pledge. Of course, there are thousands of other companies that don’t achieve their minimum goal, requiring all contributions to be returned. Product pre-order model. Other popular sites for startups, including StartupNation and Startups.co

Funding 141

Funding Startup Outsource Development Satisfaction 141

Startup Professionals Musings

DECEMBER 27, 2019

Of course, it’s never quite that simple, but I really like the authors outline of the six key building blocks that have driven Amazon growth since their early days, to keep their current market value hovering around a trillion dollars. Jeff Bezos has kept his focus on customers. Make your company a ground-breaking invention machine.

Marketing 123

Marketing Technical Review Customer Custom 123

socalTECH

FEBRUARY 27, 2013

ReachLocal (www.reachlocal.com) was born in the age of Internet search marketing, and helped define Internet marketing from local service providers--letting people know about your local business via the Internet. There's also ClubLocal, which we think of as the Uber for home services. There's zero pricing transparency.

ReachLocal 217

ReachLocal Technical Review Woodland Hills Services 217