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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. LTV is imprecise. The first input is CAC.

Metrics 150
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The Changing Venture Landscape

Both Sides of the Table

We have global opportunities from these trends but of course also big challenges. Of course we can’t. On the other hand, the biggest winners will turn out to be much larger than the prices people paid for them and this will happen faster than at any time in human history. Hot, Flat & Crowded.” What Has Changed in Financing?

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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Customer loyalty and retention.

Metrics 100
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10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Of course, not every entrepreneur wants to tackle this challenge. Of course, that means a new level of risk, giving up some control, and a new business plan. Managing business growth is more than metrics.

Sales 147
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

Of course, no business wants to be the next Blockbuster , which kept charging straight ahead despite subtle clues that the Internet was changing everything. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. Establish and evaluate metrics at multiple levels.

Marketing 162
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7 Ways To Keep All Players Centered On What Matters

Startup Professionals Musings

Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Of course, you may need to realign that vision to your team, your investors, and all the other players. Re-evaluate processes as they are today and set metrics to better represent the new sales, operational, and service needs.