Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. Only one guy in the room knew – their tech lead. I’m a big believer in product stability & performance before adding too many features. I’m a big believer in product stability & performance before adding too many features.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

JULY 16, 2013

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Of course it’s valuable to know how many clicks you drive. So now even if you’re not technical you can get a little awe.sm , a solution targeted at businesses. Or Likes – LIKES! Today awe.sm

Marketing 307

Marketing Technical Review Startup Tool 307