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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Underbelly.

Marketing 379
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Most VCs are book smart. Connections?

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? Blogging is an important way to build an audience and also drive SEO traffic. What should you blog about?

Blogging 286
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly.

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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly.

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Ten Tips to Make Your Startup Website Memorable

Startup Professionals Musings

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. They will exit quickly.

Tips 92