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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Simply write a great book?

Marketing 379
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? Blogging is an important way to build an audience and also drive SEO traffic. What should you blog about?

Blogging 286
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Summary: Team Leadership skills, operating knowhow and industry knowledge are all tremendously important. Most VCs are book smart. Think of web vs. mobile. Traditional software vs. SaaS.

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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Develop an efficient and effective writing style. I see too many investor pitches, and even executive summaries that ramble on for many pages without a clear message. Each can be linked directly into your site domain name for maximum SEO impact. Practice makes perfect, and feedback will tell you quickly if you are on target.

Blogging 110
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. In summary, a startup with no website, or a website with no credibility will kill your business. They will exit quickly.

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. Back to regular writing this week so check back in. TWIVC Summary – Richard de Silva. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30).

Capital 265
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10 Keys to Making an Entrepreneur Website Credible

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. In summary, a startup with no website, or a website with no credibility will kill your business. They will exit quickly.