Remove beware-the-consultant
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Know When To Declare Defeat And Toss Out A Bad Idea – Do Not Be Afraid To Say, “That Baby Be Ugly!”

InfoChachkie

Startups consistently identify more ideas and opportunities than they have the time or resources to pursue, such as potential partnerships, new products, entering emerging markets, etc. The process started with Mr. Gordy and a non-partisan Assistant deciding which songs would be evaluated. free weekly Infochachkie articles!

Ideas 187
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. It does not happen.

Customer 164
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Roping in the Legal Eagles

InfoChachkie

Johnnie Cochran was an effective, albeit smarmy, defense lawyer who would say or do anything to defend his clients (anyone up for a glass of OJ?). Yet, despite his exceptional courtroom theatrics, you would be foolhardy to hire good old Johnnie to review your software cross-licensing agreement. free weekly Infochachkie articles!