Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). He built & IPOd Demand Media.

Docstoc's Jason Nazar Talks About DocStore


It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising.

Interview with Tim Cadogan, OpenX


They can sell those ads on a CPM, CPC, or CPA basis. If you look at the technology side, there are lots of different players on the supply side, even more on the data, and even more on the demand size.

OpenX 253