socalTECH

MARCH 8, 2013

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.

Advertising 138

Advertising CPC Tool Idealab 138

socalTECH

FEBRUARY 1, 2011

Roberty Flynn: We are building what we see as the next generation of business to business media. However, as we have seen in the last few years, traditional media has been failing. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue.

Startup 162

Startup Content Advertising Sites 162

Both Sides of the Table

OCTOBER 8, 2014

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). He built & IPOd Demand Media. He built & sold iMall in Internet 1.0 for $565 million to Excite.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. They can sell those ads on a CPM, CPC, or CPA basis. We run it through our exchange, OpenX Market, which is in simple terms a stock market for online media.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Tech Zulu Event

SEPTEMBER 4, 2012

As a young African entrepreneur with little funding, you may want to meet new people on social networks that may help in the growth and development of your new internet start-up. We also raised fund for CPC advertising, which doubled sign-ups. This prevents people from making new friends or meeting potential business partners.

Social Network 100

Social Network Networking Advertising Startup 100