Search Engine Marketing - No Panacea for Startups
Startup Professionals Musings
OCTOBER 3, 2010
Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Tracking and performance reporting. Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Tags: entrepreneurs startups. Marty Zwilling.
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