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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” It’s the most common refrain I hear from investors and even entrepreneurs these days. He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). “There’s something going on in LA.”

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Cost per click (CPC). Tracking and performance reporting. Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Tags: entrepreneurs startups. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

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Interview with Tim Cadogan, OpenX

socalTECH

The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves.

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Docstoc's Jason Nazar Talks About DocStore

socalTECH

Jason Nazar: Legal contracts, business forms and templates, conference presentations, financial models, research reports, any kind of professional content that you have which you use on a daily, weekly, or monthly basis. What kind of documents do you envision people offering through the site? Part of that is transition into paid content.